The original Woestijnvis format has taken Belgium by storm, with Season 2 already commissioned ahead of its first-season finale. Broadcast on Play4, the show boasts a remarkable 36.7% market share, compared to the channel’s average of 14.1%.
Following its success, RTL Netherlands has licensed a local adaptation for broadcast in 2025, which will be produced by Fabiola Netherlands. Dutch audiences can anticipate the same anarchic fun that’s captivated Belgian viewers.
Option deals have also been secured in key territories, including the Nordics, Spain, Italy, and Portugal, signalling a strong appetite for the high-energy series.
Simone de Pruyssenaere de la Woestyne, Director of Sales & Acquisitions at Primitives Distribution, commented:
"We love how the format delivers laugh-out-loud moments with its fun challenges and chaos. Watching celebrities compete alongside friends or relatives adds a unique dynamic. Its growing popularity across Europe shows its potential as a global hit, and we’re excited to see it travel."
The Ultimate Celebrity Car Park Showdown (locally titled Kamp Jeroom) sees celebrities and their chosen partners face off in a secret underground parking lot. Each episode features three deceptively simple challenges, where traditional skills like endurance and concentration are hilariously irrelevant as contestants battle for the title of ‘Celebrity of the Year’
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