Privacy Policy

When you visit, we may collect personal data from you. We value your privacy and want to be as transparent as possible about the data we collect, the purpose of this data collection, what happens to your data and the rights you have.

1. Who is responsible for the processing of your personal data?

1.1 Controller

Primitives NV
Huart Hamoirlaan 107
1030 Brussels
BE 0834.756.660

1.2 Processors

In addition, Primitives uses processors. The processor is the natural person, legal entity or service that processes personal data on behalf of Primitives and that is responsible for the proper technical functioning of the website. These processors guarantee your privacy through a data processing agreement that we conclude with them.

2. What information do we collect about you and why?

2.1 Website analysis

When you visit our website, we store certain information about you in the statistics of Google Analytics. This information includes browser type, IP address, device model, operating program, geography, the domain name of the website that sent you to our website and the way you use our website. We use this information to collect statistical information, improve our website and facilitate its use.

We collect this data via cookies that are placed by Google Analytics.

Google Analytics saves user data such as cookies and user-ID data for a period of 26 months. User data older than 26 months will be deleted and will be processed anonymously.

Google Analytics is part of a certified EU-U.S. Privacy Shield Framework and will respect your privacy. More information about this can be found in the privacy policy of Google Analytics.

2.2 Newsletter subscription

When you subscribe to our newsletter, we store your email address in our database. We need your email address to be able to send you the newsletter and to inform you about new formats and ready mades from Primitives. We save your email address until you unsubscribe from our newsletter. If you no longer wish to receive newsletters, you can use the unsubscribe link that can be found in each email. Or you can send an email to with the request to no longer receive newsletters from us.

Your email address is securely stored at MailChimp on servers in the United States. Mailchimp protects your data and respects your privacy. In addition, the European Commission decides that the United States guarantee an adequate level of protection. For more information, we refer you to the privacy policy of MailChimp.

We also collect statistics about the newsletters in MailChimp. More specifically, we collect information about your browser type, unique identification and the number of times you open the newsletter and/or click on a link. We use this information to improve our newsletter or to analyze any problems correctly.

2.3 Screening Registration

Registered Primitives' staff and website administrators will be able to search for you by reference to your name and have access to your full profile and screening activity.

In addition, we may use your personal information to administer the website; improve your browsing experience by personalising the website; enable your use of the services available on the website; send you general (non-marketing) commercial communications; send you email notifications which you have specifically requested; send to you marketing communications (relating to our business, programmes in our catalogue, or, where you have specifically agreed to this, by email or similar technology; and, deal with enquiries and complaints made by or about you relating to the website.

3. Do we share your data?

In addition to the processors mentioned above, only Primitives uses your data. We do not share your personal data with third parties, except at the explicit request of judicial authorities and in cases where this is imposed by law.

4. How do we protect your data?

Primitives attaches great importance to the protection of your personal data and has therefore taken the necessary technical and organizational measures to do this. For example, we use a secure connection and store your data in a secured database.

In this way, we try to take the necessary measures to prevent theft, loss or unauthorized access.

5. What are your rights?

As a user of our website, you have a number of rights that relate to the processing of your personal data:

5.1 Right of access and rectification

You have the right to view all personal data that we collect from you. Any incorrect or incomplete data can be changed or removed.

5.2 Right to be forgotten

A data subject always has the right to have all data removed from our databases.

5.3 Right to file a complaint

If you believe that we have processed your data unlawfully, you have the right to file a complaint at the Commission for the protection of privacy.

5.4 Right to withdraw permission

Every data subject whose personal data is collected has the right to object to the processing of that data.

5.5 Right to restriction of processing

You have the right to (temporarily) stop the processing of your personal data.

If you wish to invoke one of these rights or if you have any questions about the processing of your personal data, you can contact us directly by sending an e-mail to We try our best to process all requests within 30 working days.

6. Cookies

Our site uses cookies. These are small files with data that are sent to your browser by our website and that are saved on your hard drive. They are used to identify returning visitors and to tailor the website accordingly.

Read more about the cookies that we use in our cookie policy.

7. Modifiability

Primitives has the right to change this privacy statement if necessary. Therefore, it is important to regularly visit this page. This privacy policy was last changed on 15 June 2018.