About Us

As a format distributor since 2011, Primitives have successfully delivered high-quality content to audiences worldwide through an extensive international network.

We take pride in our carefully curated catalog, which includes both scripted and non-scripted content across a broad range of genres, including international hit formats such as 'The Mole' and '99 To Beat'. In our early days, we focused on representing mainly Belgian formats, but have since acquired formats from around the world, showcasing the talents of creativity & development across the globe.

We value our personal connections equally with rights owners we represent and the buyers we do business with. As a boutique distributor, we understand the importance of placing the right format in the right hands and building international brands.