Highly popular host Eric Van Looy returns with his panel of various comedians, bringing excitement to the
long-awaited premiere of the 21st season of the Belgian series on Play4. Belgian viewers can once
again look forward to an entertaining series in the coming weeks, as the series will continue to air on
Monday – Thursday at 9.15pm.
The ratings prove that the game show is as popular as ever, reaching an overall 44.6% marketshare
in the 4+ demo over the week for its first episode and it's staying at number 1 in its slot and
over the evening throughout the week.
In the format, 34 famous participants compete with each other over the course of 40 episodes, with the aim
of conquering the prestigious title of The Smartest Person
in the World. The format is produced by Belgium production company Woestijnvis
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